On daydreaming

You know those aptitude tests you take when you want to get clarity about what it is you´r supposed to do with your life? I´ve always had he hardest time with those beacuse they never get me any closer to said clarity. They just don’t capture my inner wants or I don’t know how to answer them honestly (as if someone is grading my answers I think I should answer that indeed I dream of being part of a fast paced multi tasking high achieving environment when in fact I really don’t). But I think the point is that they don’t include what it is I like to do most (ie daydreams) and it’s not very clear how you make a living on that thing, or if you should.

When I was a child I was very good at making up worlds, most kids are quite good at it of course, but I really lost myself in my make beliefs for hours. I kept up these fantasy games, well, let’s say longer than most. I could transform the dining room into a fancy hotel from any era where I could be the protagonist heroine in sweeping skirts and around me a tragic/romantic/beautiful gone with the wind like story enveloped as hours passed by. But for me the decor and my clothes and the precise details of just about anything was just as important as the story I wrote in my head (I would re-play the scenes until I got them just right).

As I got older I mostly made up these scenes and worlds in my head and I sometimes tried to get them down on paper. But I’m very critical of myself and since the written version of the fantasy tends to be a lot paler I tossed the papers before I got anywhere. It has taken me a.long.time to be a bit kinder to myself and realize that creating anything good takes time and effort (duh, but there you go). I´ve never thought that the thing I liked most growing up could benefit me at all, in fact I struggle with finding my place and what I’m supposed to do with my life. I have tried to incorporate my “talent” in my work life, I created environments and atmospheres as a visual merchandiser and shop manager and I tried fo a brief second to be an interior stylist on photo shoots. The thing that got me down and to be frank a bit depressed was the cynical consumerism and sell sell sell of it all. I enjoy the world of helping artists create and display their art a lot more. I guess this little corner of the internet is my way of trying to create a place where I can experiment and find out just exactly what it is that I like to do without trying to fit it into any existing carrier path or business model.

Ps. the cute daydreaming lady above is on her way home to me right as of now, yay!

A match made in heaven

In the need of taking my mind off the virus ™ , and limiting my news intake, recently I’ve been surfing a lot more web shops than usually and it got me thinking about limited edition special collaborations. The collaboration of brands and artists or creatives of any kind is not new, I know. But it is a phenomenon worth shining a light on, now and then. It is of course a great way for a brand to inject new vitality and increase their appeal and to latch onto the invited parties image. And vice versa, a wonderful opportunity for an up and coming artist to present themselves to the world, or for the established artist to reach audiences outside of the gallery. And not to mention a good way for companies to create content in a on-line climate which demands new and inspiring all.the.time. It is also a cunning way to tease the audiences appetites for consumption; present them with a limited edition, nearly impossible to get you hands on, collaboration collection. It might even be that the limited edition object, or clothing item, some day´ll be worth a lot of money… Get it before it’s gone! That said. Sometimes it is as if these collab products have a way of communicating things that “normal” brand collections just don’t seem to have. They can say something about the state of the world or even, as with Ablohs “Sculpture” bag for Ikea, be a clever way of presenting aesthetic theories to the mainstream public. Discussions about what art can be can take place outside of the white box museum. And that is maybe the key to the collab, that they have the capacity to introduce values and stories to a brand that is otherwise difficult to achieve. Cynical as it may be, here are my favorite collaborations at the moment. And yes, it doesn’t matter that I can see through the consumer-capitalist motives behind them. I still want them and they are none the less the outcome of wonderfully talented creators worth acknowledging.

But before we dive into more current collaboration, we have to take a moment to appreciate the very early match made in heaven that was Elsa Schiaparellis 1937 dress with a lobster painted by Salvador Dalí. So darn gorgeous.

Virgil Abloh for Ikea

I´m not entirely sure about the reasoning behind the teaming up of kitchen company Smeg and Dolce & Gabbana but I don’t really care, I just want that juicer on my kitchen counter.

Clare V for Anthropologie. Inspired by Picassos stay in Cannes.

Easter eggs by artist Siri Carlén for Svenskt Tenn.

Design company Asplund co-created a collection of carpets with the Hilma af Klint foundation in 2018 and again in late 2019, using af Klints extra-ordinary images from the early 1900s. Although who would even think of stepping on one of them I cannot imagine. More art than home decor, no?